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zk8041269
Jan 18, 2022
In TV& Film Forum
Ever since the inception of Expandable Snippets in Google, Tables have played a major role as one of those snippets capable of driving huge amounts of traffic away from adjacent competitors, robbing them of the power of search results. the first page. That's if you can earn a snippet.In this article, I will cover the necessary steps and actions you can take to dramatically increase your chances of winning an HTML snippet.HTML Tables as Google Rich Snippets — Breakdown, Takeaways, Achieving The Snippet 16261788090839 Featured Snippet ExamplesIn late 1993, Dave Raggett proposed digital table schema markup display of materials and complex data, using scrolls and columns. In October 1994, the W3C C级执行名单 became a standard, thanks to a collaboration between MIT and CERN, with the help of DARPA and the European Commission.Fast forward to the year 2007, and we see the first appearance of additional items in Google's search results. Starting in 2017, this practice has grown to now include a wide variety of rich snippets, such as information regarding flights, sporting events, videos, recipes, movies, news and more.For Google, since 2007, HTML tables have been treated as a standalone element, worthy of displaying rich SERP results. But how to distinguish a good table from a bad and deceptive one? Several years ago, Google began experimenting with “machine learning” and it eventually made it into its algorithms. Through trial and error efforts, the developers found a way to teach the algorithm how to represent worthy tables on its own with ever-increasing accuracy. This helped sift through the billions of HTML tables with bad layouts.Currently, the purpose of an HTML table can be associated with a certain search query, which we consider "featured snippets". Although today CSS offers far superior layout capabilities and tables are considered a caveman practice, many websites rely heavily on them to stay competitive.Anatomy of a tableThere are basically 3 different types of HTML tables:Horizontal tables;Vertical tables ;Merged tables .horizontal tablevertical tableMerge TableIdeally, a good table will have its first row serving as a header, describing the data below. This is good because it gives search engines something to work with. Just as articles have titles, HTML tables have captions. Depending on the amount and complexity of data under the legend, there are special methods for creating different types of tables in HTML that can be used.So let's take a look at the code. Using the W3C standard, this is what the skeleton of an HTML table looks like: HTML Tables as Google Rich Snippets — Breakdown, Takeaways, Achieving The Snippet 16261788090840 <table> — Indicates that the data will be contained in a table instead of a <div> ;<caption> — Tag for HTML table titles. This is read and used by search engines;<tr> — Table line. A tag to generate horizontal table rows. Each new tag generates an additional horizontal line; <th> — Used for HTML table headers. A tag to generate bold headings in the data;<td> — Table data. This is the data container for the table. It can contain all kinds of HTML elements: text, images, lists, other tables, etc.It's good to understand what each item in the array relates to because it's still normal HTML. Hence, it can be manipulated through CSS, which comes in handy when designing a responsive table for mobile devices and apps.So why not divs, you ask me? Well, from looking at thousands of SERP results that trigger a code snippet, we can see an interesting pattern:
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