Apr 09, 2022
In TV& Film Forum
In 2014, Xu Husheng, who was born in traditional media, took an angel round of financing of 1 million yuan, recruited more than a dozen employees, and in half a month made a video with a million fans - one. Up to now, such a path is almost impossible to telemarketing list copy. In 2015, Ma Ling, a media person who failed to start a business, started to write a public account. In more than three years, "Mimeng" has become a phenomenon-level tuba at that time, with more than 14 million fans, and the headline advertisement price is as high as 800,000. At that time, as long as the content was attractive enough and differentiated, attracting fans did not seem to be difficult. There are still many people who "fly" to the sky. In 2013, not long after the WeChat official account was launched, international journalist Cheng telemarketing list Yan opened the account "Pomegranate Po Report", and she also became an early "pioneer" in the commercialization of the official account; In 2014, magazine reporter Luo Beibei opened the public account "Serious Gossip", and achieved close to 200,000 fans within a year; In the same year, Fang Yimin left "Southern Metropolis Daily" and turned into a self-media. The fashion matrix under "Rebecca's Whimsical World" has gained more than 10 million readers on the entire network in five years, 90% of whom are women. It was born in Hangzhou and has received five rounds of financing so far... The success stories are in front of them, giving too many people the telemarketing list motivation to try. Who would have thought, the platform bonus period has passed in a flash, and many people inadvertently missed the opportunity when they were still hesitating and planning. Now, "200 followers in two years of operation, the monologue of a loser", "It's difficult to increase followers on the official account, how can I persevere?", such questions are not uncommon on Zhihu.