Forum Posts

Robin Islam
Apr 10, 2022
In TV& Film Forum
The video number should not change this logic because: A short video with a strong relationship is difficult to support an independent product. The limited strong relationship is based on "willing to shoot a short video - will use filter special effects and other simple processing - can shoot wonderful moments - can continue to shoot wonderful moments" As the dimension progresses, it can be estimated that the number of short videos produced by most users based on strong relationships will be limited and the quality is not high. It can also be seen from the number of short videos and the dynamic number of videos in the circle of friends. In this case, the retention of browsing users will be reduced. Unsustainable. Short videos with weak relationships are a large-scale product form. It connects a large number of users with limited content producers, users can swipe their favorite short videos, and content producers get benefits from users' content consumption, bilateral satisfaction, and steady progress in products. Douyin and Kuaishou have proven this. . Weak relationship links will be a basic logic of video accounts, and WeChat is carefully evaluating and promoting its impact on the existing ecosystem. From the current form of the video number, it can also be seen that: The function of the video account is relatively independent, and it is not too coupled with the circle of friends, public account, chat stream, address book, etc. Video account allows users to have dual identities from the perspectives of content consumers and content producers From Phone Number List the perspective of content consumers, the WeChat identity, video account or content seen through. We Chat dissemination path can be directly interacted with. The video account has 1.1 billion registered users. But others cannot view you based on comments, privacy protection is in place, and interaction is less stressful. View interactive messages, circle of friends, take a look and other functions. From the perspective of content producers, companies and big Vs need different vests because of the different positioning of their video numbers. Ordinary people can also change a vest to publish short videos without any social pressure. They don’t have to think about it like posting a circle of friends, and encourage publishing. Content, but also encourages "even the smallest individual has a brand". At present, content producers can only have one vest. Basic interactive messages and content data statistics can be viewed on the vest details page. For professional content producers, it will be very inconvenient. It should be optimized like a "subscription account" later. this piece.
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Robin Islam

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